How I Partner
Partnerships,
not packages
Every organisation is different. I work with you to design an engagement that fits your context, capabilities, and goals—whether that's building from scratch, scaling what exists, or filling a specific capability gap.
CRO Program Design
Building the foundational systems for experimentation—from governance frameworks to testing infrastructure and measurement practices.
Ideal for: Organisations ready to move from ad-hoc testing to structured experimentation.
What this typically includes
- Experimentation maturity assessment
- Program architecture and governance
- KPI framework and success metrics
- Tool stack evaluation and setup
- Process documentation and playbooks
Experimentation Strategy & Governance
Aligning your experimentation efforts with business strategy—prioritisation frameworks, hypothesis development, and resource allocation.
Ideal for: Teams with existing testing capabilities seeking strategic direction.
What this typically includes
- Strategic roadmap development
- Hypothesis prioritisation systems
- Cross-functional alignment
- Experiment backlog management
- Stakeholder communication frameworks
Insight-to-Action Systems
Turning data into decisions—building the feedback loops between research, analytics, and product development.
Ideal for: Data-rich organisations struggling to translate insights into experiments.
What this typically includes
- User research integration
- Behavioral analytics setup
- Insight synthesis frameworks
- Decision documentation
- Learning repositories
Team Enablement & Training
Building internal capability so your team can run experimentation independently—training, mentorship, and ongoing coaching.
Ideal for: Teams looking to build sustainable, in-house experimentation expertise.
What this typically includes
- Experimentation training programs
- 1:1 coaching and mentorship
- Capability assessments
- Best practice workshops
- Ongoing advisory support
Interim Leadership & Advisory
Providing senior experimentation leadership during transitions—whether building a new function or bridging a capability gap.
Ideal for: Organisations needing experienced leadership without full-time commitment.
What this typically includes
- Fractional CRO/Experimentation leadership
- Program turnaround and optimisation
- Hiring and team structure advisory
- Vendor and partner evaluation
- Board and stakeholder reporting
How we start
Every engagement begins with a conversation—no sales pitch, no pressure. We'll discuss your challenges, explore whether there's a fit, and if there is, I'll propose a way forward.
Initial Conversation
A 30-minute call to understand your situation, challenges, and what success looks like for you.
Proposal & Scope
If there's a fit, I'll outline a proposed engagement—objectives, deliverables, timeline, and investment.
Partnership Begins
We kick off with discovery, building a shared understanding before moving into strategy and execution.