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[1:1] with Dayo

I am
Dayo Samuel

MSc. Data Science | Experimentation Product Manager

Personal Details
A few interesting things about me

I have a few noteworthy traits, one of which is my fondness for horror movies 😁😂😎. My true passion, however, lies in teaching and continuously learning. As a dedicated educator, I take pride in guiding tech enthusiasts on how to harness the power of the internet for their education. I have been fortunate enough to mentor over 30 individuals who have developed into skilled tech in areas such as UX design, software engineering, and data science. Furthermore, I am a lifelong learner who strives to expand my knowledge daily, exploring subjects like machine learning, user experience, product development, and even fascinating facts about the universe

In my professional life, I have had the opportunity to work with top leading digital companies, utilizing various tools as an experimentation user experience and cro analyst. Currently, I am pursuing my masters in Data Science at the University of Salford. Recently, I completed a series of research work in the areas of machine learning, data mining, and natural language processing, with a focus on utilizing data mining to identify patterns and using different algorithms to create solutions for a more intelligent customer experience.

Areas of Interest

I am passionate about working on projects that allow me to utilize my skills in product management, ux design, data science, experimentation, and research. Some examples of the types of projects I enjoy include:

User Experience (UX) Design

Maximizing user experience and conversion rates through insightful analysis of data and implementation of effective strategies

Data Analytics and Analysis

Harnessing the power of data to drive informed decision-making and strategic planning through comprehensive analytics and analysis.

Machine Learning and Data Mining

Enhancing product performance and customer satisfaction through innovative machine learning solutions and effective implementation

A/B Testing and Experimentation

Designing and conducting A/B testing to test hypotheses and validate assumptions about product features and functionality

Expertise rated on a scale of 1 - 10

My Latest Research Based Projects

Dec 10, 2022

Experimentation and Prediction of Online Shopper’s purchasing Intention

In this research, I proposed a system that could predict the shopping intent of online shoppers in real-time as they navigated through different pages on an e-commerce website. To achieve this, I used data on the types of pages visited by returning and new shoppers, as well as session information for some shoppers

Woman Browsing in Clothing Store

Dec 12, 2022

Ecommerce Data Analysis and Purchase pattern discovery using Apriori Algorithm

In this project, I analyzed ecommerce data to discover patterns in purchase behavior and product associations in different countries. The goal was to identify potential products that could increase monthly revenue. I used the Apriori algorithm to examine how users select items when making a purchase or adding multiple items to their cart.

Packages on Shelves

Dec 17. 2022

Experimentation on Online Retail Data using two Algorithms to discover distinct groups.

The goal of this research was to use clustering analysis to identify distinct groups of customers in an online retail database, with the purpose of creating targeted marketing campaigns. To achieve this, I applied two different clustering algorithms and compared their results in order to make the best decision.

8.5

User Experience (UX) Design

8.0

Data Analytics and Analysis

8.9

Product (AI/ML) Reseach

8.8

Machine Learning and Data Mining

8.7

A/B Testing and Experimentation

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