Product & Growth Experimentation Partner
Turning experiments
into growth engines
I partner with product-led, B2B, and DTC businesses to design, scale, and operationalize experimentation programs that drive sustainable growth.
Not a consultant.
A capability partner.
I help companies build the systems, skills, and culture needed to run experimentation at scale—not just run tests for them.
Strategic Partnership
Working closely with leadership and product teams to move beyond ad-hoc testing toward mature, systematic experimentation.
Measurable Outcomes
Every engagement grounded in business impact—conversion, retention, monetisation, and long-term user value.
Team Enablement
Training, mentoring, and upskilling internal teams to run CRO independently, building lasting capability.
End-to-End Delivery
From research and insight generation to experiment design and analysis—hands-on when your team needs support.
Outcomes that
speak for themselves
Real results from building experimentation programs across FinTech, SaaS, and direct-to-consumer businesses.
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Years of Experience
Across FinTech, SaaS, and eCommerce
0%
Avg. Conversion Lift
Across client experimentation programs
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Markets
Product expansion and localisation
0x
Industry Win Rate
Consistent experiment success rates
Experience across leading organisations
A structured approach
to experimentation
From diagnosis to enablement, every engagement follows a clear methodology designed to build lasting capability.
Discovery & Diagnosis
Understanding where you are today—your data maturity, experimentation culture, and growth constraints.
Strategy & Framework
Designing an experimentation roadmap aligned with your business objectives and team capabilities.
Execution & Iteration
Running high-impact experiments, generating insights, and continuously refining based on learnings.
Enablement & Handoff
Building internal capability so your team can sustain and scale experimentation independently.