A few interesting things about me
I have a few noteworthy traits, one of which is my fondness for getting things right on my first attempt😁😂😎. My true passion, however, lies in building, teaching and continuously learning. As a dedicated educator, I take pride in guiding tech enthusiasts on how to harness the power of the internet for their education. I have been fortunate enough to mentor over 30 individuals who have developed into skilled tech in areas such as UX design, software engineering, and data science. Furthermore, I am a lifelong learner who strives to expand my knowledge daily, exploring subjects like machine learning, user experience, product development, and even fascinating facts about the universe
In my professional life, I have had the opportunity to work with top leading digital companies, utilizing various tools as an experimentation user experience and cro analyst. Currently, I am pursuing my masters in Data Science at the University of Salford. Recently, I completed a series of research work in the areas of machine learning, data mining, and natural language processing, with a focus on utilizing data mining to identify patterns and using different algorithms to create solutions for a more intelligent customer experience.
Areas of Interest
I am truly passionate about taking on projects that allow me to leverage my diverse skill set in product management, UX design, data science, experimentation, and CRO. I thrive when working on projects that require a multidisciplinary approach and a blend of analytical thinking and creative problem-solving.
I love being involved in the end-to-end process of developing innovative products that meet user needs and drive business growth. From ideation and market research to prototyping and user testing, I find joy in crafting exceptional user experiences.
I am fascinated by the power of data and enjoy uncovering valuable insights that inform decision-making. Whether it's conducting thorough analysis, developing predictive models, or extracting meaningful patterns, I thrive in transforming data into actionable recommendations.
Experimentation and Optimization
I have a keen interest in designing and executing experiments to optimize digital experiences and drive conversions. A/B testing, user journey analysis, and conversion rate optimization are some of the areas where I excel.
Research and Development
Driven by curiosity, I explore emerging trends, conduct research, and experiment with methodologies, contributing to advancements in machine learning, natural language processing, and user behavior analysis.
Expertise rated on a scale of 1 - 10
My Latest Research Based Projects
Experimentation and Prediction of Online Shopper’s purchasing Intention
In this research, I proposed a system that could predict the shopping intent of online shoppers in real-time as they navigated through different pages on an e-commerce website. To achieve this, I used data on the types of pages visited by returning and new shoppers, as well as session information for some shoppers
Ecommerce Data Analysis and Purchase pattern discovery using Apriori Algorithm
In this project, I analyzed ecommerce data to discover patterns in purchase behavior and product associations in different countries. The goal was to identify potential products that could increase monthly revenue. I used the Apriori algorithm to examine how users select items when making a purchase or adding multiple items to their cart.
Experimentation on Online Retail Data using two Algorithms to discover distinct groups.
The goal of this research was to use clustering analysis to identify distinct groups of customers in an online retail database, with the purpose of creating targeted marketing campaigns. To achieve this, I applied two different clustering algorithms and compared their results in order to make the best decision.
Communication and Collaboration
Problem-Solving and Adaptability