Experience & Impact

7+ years driving growth
through experimentation

From building experimentation programs from scratch to scaling product-led growth across global markets—here's where I've applied my craft and the outcomes achieved.

7+

Years Experience

FinTech, SaaS, eCommerce

18%

Avg. Conversion Lift

Across client programs

48

Markets

Product expansion

4x

Industry Win Rate

Experiment success

Professional journey

A track record of building experimentation capability and driving measurable growth across diverse industries and company stages.

Apr 2024 – Present

Head, CRO & Experimentation

Rainy City Agency

Hybrid

eCommerceShopifyDTC

Key Contributions

  • —Built and lead Rainy City's first CRO and Experimentation department, introducing a structured testing culture
  • —Designed experimentation frameworks combining behavioral insights, analytics, and UX design
  • —Partner with design, data, and client success teams to deliver evidence-based growth strategies
  • —Positioned Rainy City as a Shopify Platinum Partner with experimentation leadership capabilities

Outcomes

  • Established new revenue stream through CRO services
  • Improved key client KPIs through systematic testing

Feb 2023 – Apr 2024

Senior PM → Head of Growth Product

GetEquity

Remote

FinTechInvestmentB2B

Key Contributions

  • —Owned growth across onboarding, activation, monetisation, and expansion using funnel and cohort analysis
  • —Redesigned onboarding and automated KYC flows, significantly improving activation and investor conversion
  • —Launched debt-investment product informed by user research
  • —Enabled geographic growth through multi-currency and mobile-money frameworks

Outcomes

  • Generated ₦500M+ in transactions within year one for new debt product
  • Significantly improved activation and investor conversion rates

Aug 2019 – Feb 2023

Senior PM → Product Manager

YouVerify

Remote

SaaSIdentity VerificationB2B Enterprise

Key Contributions

  • —Identified adoption and activation barriers through product analytics and enterprise user research
  • —Consolidated fragmented verification workflows into a single API, reducing time-to-value
  • —Introduced no-code KYC builders, unlocking a product-led growth channel
  • —Supported expansion into 48 markets, enabling adoption by major enterprise clients

Outcomes

  • Enabled expansion into 48 markets
  • Unlocked product-led growth through no-code solutions

Jan 2018 – Apr 2019

Product Manager, CRO

NP Digital

Remote

Digital AgencySaaSFinTechB2B

Key Contributions

  • —Led experimentation across SaaS, FinTech, and B2B clients
  • —Developed frameworks for rapid hypothesis testing, linking research, insights, and outcomes to product roadmaps
  • —Oversaw cross-functional teams (design, engineering, marketing) to execute high-impact experiments

Outcomes

  • Average 18% increase in conversion rates across multiple digital products
  • Win rates consistently 4x higher than industry average

Tools & expertise

Deep experience across the modern experimentation and analytics stack.

Growth & Analytics

Google Analytics 4MixpanelAmplitudeLooker Studio

User Research

HotjarMicrosoft ClarityContentsquareMaze

Experimentation

OptimizelyVWOEppoConvert

Product & Delivery

JiraProductboardNotionAirtable

Data & BI

SQLPython (analytics)ExcelTableau

Education

Master of Science, Data Science

The University of Salford

2022 – 2023

MicroMasters Program, UX Design & Evaluation

HEC Montréal

2022

Certifications

  • —CXL Certified – Advanced Experimentation Masterclass
  • —CXL Certified – Experimentation Program Management
  • —Product School – Product Analytics & Product-Led Growth
  • —Duke University – AI Product Management

Interested in working together?

I'm always open to discussing how experimentation can drive growth for your organisation.