Why most experimentation programs stall
The structural problems I see repeatedly, and some thoughts on what to do about them.
I write about experimentation, product growth, and the systems that help teams learn faster. These are thoughts from 7+ years working across FinTech, SaaS, and eCommerce—mostly lessons learned the hard way.
The structural problems I see repeatedly, and some thoughts on what to do about them.
Culture isn't about mandates or tooling. It's about what questions people ask when no one is watching.
A framework I use to understand where teams are and what they need to progress.
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If any of this resonates or you'd like to discuss something further, feel free to reach out. I enjoy conversations about experimentation and growth, even—especially—if your perspective differs from mine.