MODERN AGEING
How UX & CRO Audit increased user's engagement and sales
This UX & CRO Audit is based on heuristic analysis, site optimization best practices, and quantitative and qualitative user research. It contains a research summary as well as design mocks for the proposed tests delivered.
THE COMPANY
Helping others live healthier, longer, and with the quality of life
At Modern Aging, we share ideas on how we can create better habits before we get sick or develop a chronic condition, so that we can live healthier, longer, and with the quality of life we desire.
THE CHALLENGE
Users increasingly dropping off and increasing bounce rate
Users kept dropping off and increased bounce rate was significantly seen on google analytics, Sales went down and goals being tracked are not performing well. However, we believe conducting UX and CRO audit would have impact and significantly influence our current metrics
THE SOLUTION
What I did to solve the problem and suggest a way out
RESEARCH :
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I placed orders and set up recordings in user research platforms (Hotjar and TryMyUI) to collect data that will be used in the audit.
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I set Up Exit Intent Poll in Hotjar
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I configured Snapshots in Hotjar
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I scheduled Sales/ Customer Support Interview
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I ordered User Tests in TryMyUI
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I ended Exit Intent Poll
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AUDIT :
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The CRO Audit is based on heuristic analysis, site optimization best practices, and quantitative and qualitative user research. It contains a research summary as well as design mocks for the proposed tests:
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I completed a heuristic walkthrough
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I conducted Client Sales/ Customer Support Interview
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I reviewed Google Analytics Data
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I reviewed Heatmap and Scrollmap Data in Hotjar
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I reviewed Exit Intent Feedback
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I completed Best Practices Checklist
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I did Competitor Analysis
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I prioritized Tests
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I created high fidelity Design
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EXTRA INSIGHTS
Lessons Learned
We learnt that understanding intent was necessary for most new users as to driving engagement. UX conversion optimization efforts improved the usability experience, increasing overall conversion rates by 70%.
