HUTCHTENTS
How UX/UI Audit and Design increased sales of selected products
This UX/UI Design and Audit is based on heuristic analysis, site optimization best practices, and quantitative and qualitative user research. It contains a research summary as well as design mocks for the proposed tests delivered.
THE COMPANY
Designed to take you from the mountains to the beach and everywhere in between, Hutch Tents fit seamlessly on most conventional trucks, SUV, and hybrid crossovers. Waterproof, mold-proof, and made from rip-stop poly canvas, our tents give new meaning to “living the highlife”.
THE CHALLENGE
Conversion rate of featured products
We want to sell some specific product and improve their conversion rate as tracked on GA
THE SOLUTION
What I did to solve the problem and suggest a way out
RESEARCH :
​
This is the very first step in which I gather information from different resources
​
STRUCTURE :
​
In this step, I try to build a rough structure of the application or web pages with a pencil sketch which helps me throughout the project.
​​
WIREFRAME :
​
After the rough work, I get my hands on to my Laptop and start the actual work by creating a wireframe design according to the Requirements in the sheet shared
​
​
UI DESIGN :
​
After the wireframe is approved by the Project manager, I convert the wireframe into a high fidelity UI design using my creative design skills.
​
PROTOTYPE :
​
After the UI design is approved, I move on to the prototype. What your web developer can relate and use for the development
EXTRA INSIGHTS
Lessons Learned
Landing page conversion optimization efforts improved the post-click products experience, increasing overall conversion rates by 50%. Equally as important, we gave Google’s machine learning algorithms enough time to learn in preparation for the millions of impressions that were delivered before, during, and shortly after implementation and ad launch
