AllianceHCM
How UX/UI Audit increased sales of selected products
This UX/UI Design and Audit is based on heuristic analysis, site optimization best practices, and quantitative and qualitative user research. It contains a research summary as well as design mocks for the proposed tests delivered.
THE COMPANY
AllianceHCM has always been about service, and we are committed to the continual development of our unparalleled single database solution
THE CHALLENGE
Need help to expand their digital brand recognition, and grow into other markets.
Our immediate objective was to quickly launch and optimize Google Search and Universal App Campaigns (UAC) in the United States, with a global rollout to follow in the coming months. Post-launch, we were tasked with registration volume growth and conversion rate improvements hence the need for a landing page
THE SOLUTION
What I did to solve the problem and suggest a way out
RESEARCH :
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This is the very first step in which I gather information from different resources
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STRUCTURE :
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In this step, I try to build a rough structure of the application or web pages with a pencil sketch which helps me throughout the project.
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WIREFRAME :
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After the rough work, I get my hands on to my Laptop and start the actual work by creating a wireframe design according to the Requirements in the sheet shared
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UI DESIGN :
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After the wireframe is approved by the Project manager, I convert the wireframe into a high fidelity UI design using my creative design skills.
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PROTOTYPE :
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After the UI design is approved, I move on to the prototype. What your web developer can relate and use for the development
EXTRA INSIGHTS
Lessons Learned
Landing page conversion optimization efforts improved the post-click products experience, increasing overall conversion rates by 50%. Equally as important, we gave Google’s machine learning algorithms enough time to learn in preparation for the millions of impressions that were delivered before, during, and shortly after implementation and ad launch
